Subdial

Subdial50 Index

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Client Name
Subdial
Project
Subdial50 Index
Date
01
/
06
/
22
Services
Insight
Idea Generation
Media Relations
Summary

Creation of the first global index of the luxury watch market. The Subdial50 index is made up of a basket of the top 50 most traded luxury watches 247 – together accounting for over 20% of total spend globally. Updated daily at 10am, the data is based upon a proprietary algorithm, built upon over 130 million datapoints, referencing over 2 million individual listings. The basket of watches is reviewed every 3 months – with models added or removed as necessary to continue to ensure the most traded 50 models are represented.

Results

Bloomberg articles: 8

Estimated Views: 3.38M

Average Domain Authority: 66

Online Items: >100

Social Shares: 9.64k

Online Readership: 247M

Awareness

Media
Number
Online
100<
Social Shares
9.64k
Online Readership
247M
Bloomberg Articles
8

Outcome

At launch, we offered an exclusive to Bloomberg who carried the story and have continued to cover the Index every month since – at the last count on eight separate occasions spawning nearly 100 online articles around the world including FT, Daily Telegraph, The Times, Robb Report, Forbes, GQ, Washington Post and many more. The Subdial50 is now regarded as the de-facto price tracker across the world for luxury second-hand watches and continues to be covered by Bloomberg regularly.
"These guys are magicians! The idea for the index came to Hector while he was in the shower and that’s a thought I still can’t get out of my head, nevertheless it was a stroke of genius. The Subdial50 has played a huge part in helping to grow the Subdial brand and build our awareness amongst media and customers – and continues to deliver big dividends month on month."

Christy Davis, Founder