IDEA GENERATION GALLERY

Hoppy

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Client Name
IDEA GENERATION GALLERY
Project
Hoppy
Date
07
/
01
/
09
Services
Media Relations
Exhibition Production
Event Management
Direct Marketing
Social Media
Summary

"The Idea Generation Gallery presents a new exhibition of paraphernalia and photographs by veteran activist and revolutionary John ‘Hoppy’ Hopkins, many of which are being shown for the first time. Encompassing both the grand scale of mass rallies and the squalid intimacy of bedsit and backrooms of freaks, tearaways and bohemians, these electrifying images act as a record of 1960s London on the cusp of a new era, as the city shaped up for the struggle to redefine itself as a modern metropolis. It was an exhilarating time and Hoppy was both protagonist and observer in the story, at the vanguard of a generation which broke radically with a conservative past. Founder of legendary psychedelic night club, UFO; cofounder of radical underground newspaper, The International Times; and photographer for Melody Maker, The Times and Peace News, he was well placed to record the revolution as it unfolded. This exhibition will uniquely feature rare copies of the International Times, and stunning psychedelic posters designed by Nigel Weymouth for the UFO Part of the exhibition transferred to Street Level Photoworks in Glasgow and enjoyed a very successful run. Photographs are also being exhibited and the Against Tyranny documentary screened at the Charlotte Street Blues Bar, London. Idea Generation also worked with the Lexi Cinema in Kensal Green to develop a Hoppy Festival in which photographs were exhibited, Hoppy’s films and the Idea Generation documentary were screened. The exhibition has been so successful that the cinema has extended its run. "

Results

"IG dream team. The most professional outfit I've ever had the pleasure of working with. Big thanks to Hector and the crew."

Hoppy