Paddy Power

Dennis Rodman’s Big Bang in Pyongyang

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Client Name
Paddy Power
Project
Dennis Rodman’s Big Bang in Pyongyang
Date
01
/
03
/
23
Services
Insight
Media Relations
Social Media
Summary

Do you remember the time Dennis Rodman cosied up with the despotic North Korean dictator Kim Jong un, aka Rocket Man? Well that was us… It really was. It’s a story best told over a pint or six. Needless to say the campaign dominated front pages around the world for 12 months, and was immortalised in our award-winning documentary ‘Dennis Rodman’s Big Bang in Pyongyang’ available to stream on Amazon Prime.

Results

"He's just a really cool dude who likes basketball and rockets"

Dennis Rodman on Kim Jong un