PHOTOBOX
This is Britain
Results
> 10k images submitted
14 contributing celebrities
>100 pieces of coverage
>£10k raised for charity
Awareness
Outcome
An overwhelming response from the public, with tens of thousands of pictures submitted across the UK. The book features over 300 images reflecting the passage of the day, from the waking hour to bedtime and everything in-between. Each of the 14 chapters feature an introduction from a leading personality, including contributions from Piers Morgan, Lorraine Kelly, Ben Fogle, Pixie Lott, Spencer Matthews and Ellie Simmonds. The result amounts to a photographic state-of-the-nation portrait by the people, of the people and for the people of Great Britain – will all profits donated to BBC Children in Need.
"A glorious celebration of our hero product, the Photo Book. The results of this truly unique and far reaching campaign are spectacular."
Christian Woolfenden, Photobox CEO