IDEA GENERATION GALLERY

Storm - Right but Wrong

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Client Name
IDEA GENERATION GALLERY
Project
Storm - Right but Wrong
Date
10
/
01
/
10
Services
Media Relations
Direct Marketing
Event Management
Exhibition Production
Social Media
Sponsorship
Summary

Idea Generation Gallery presents a unique exhibition uncovering some of the events, exstallations, sculptures, images, drawings, and ideas behind Storm Thorgerson’s 40 year career as one of the pioneers of original commercial design. A retrospective exhibition of his most celebrated covers offering a unique insight into the otherworldly and incongruous work Storm is carrying out today. Storm’s distinctive imagery is among the most recognisable in the modern world. Creating visually arresting and thought provoking visuals, Storm’s work establishes him as one of the most important creative minds of recent times. Responsible for what has been dubbed as one the greatest album covers of all time, - Pink Floyd’s 1973The Dark Side of the Moon - Storm’s other collaborations with 10CC, Catherine Wheel, The Cranberries, Muse, Genesis, Led Zeppelin and Peter Gabriel have all gone down in musical and design history and he continue to create groundbreaking work well into his 60s. Considered as the most influential and prolific designer of rock music imagery and photography Idea Generation Gallery will showcase Storm’s unmistakable contributions to both visual art and music over the last few decades. Alongside some of the most iconic images from his seminal career, the exhibition included previously unseen sculptures, sketches and writings from the artist. The exhibition provided an in-depth account of the artist and the processes behind some of Storm’s most acclaimed works. Especially for Idea Generation Gallery, Storm presented a number of brand new site-specific installations, including ambitious reinterpretations of a few of his most renowned pieces

Results

Outcome

“I guess we try to do a performance to echo that given by the musicians, but often in a remote place, which then needs to be recorded/photographed or nobody would bloody see it.”

Storm Thorgerson