Paddy Power

Rebooting Football

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Client Name
Paddy Power
Project
Rebooting Football
Date
01
/
01
/
16
Services
Insight
Media Relations
Social Media
Influencer Marketing
Summary

We teamed up with former footballing demigod and shampoo aficionado David Ginola, to try and wrest Sepp Blatter from his perch as president of scandal plagued football governing body FIFA. Running under the banner "Rebooting football" we devised a footballing manifesto that promised to bring “democracy, transparency and equality” to the game in the hope of making football governance more accountable.

Results

Awareness

Media
Number
Nationals
15
Magazines
20
Online
60
Broadcast
30

Outcome

Despite a heroic start landing an exclusive front page of The Sun announcing Ginola’s bid turbo-boosting all manner of global support for the campaign – not least from the all-important governing FAs from across UEFA – David’s valiant bid was ultimately snuffed out by the goliath that is Blatter and his corrupt FIFA cronies.