PHOTOBOX

2018 Photobox Instagram Photography Awards (PIPAs)

Back to Work
Client Name
PHOTOBOX
Project
2018 Photobox Instagram Photography Awards (PIPAs)
Date
01
/
01
/
18
Services
Media Relations
Insight
Social Media
Influencer Marketing
Summary

The award-winning PIPAs are a celebration of the best photography posted onto the world’s favourite social network in 2017/2018. The inaugural year generated over 180k entries instantly establishing the PIPAs as one of the world’s largest photography competitions. The awards were designed to build a strategic link between digital photography and the Photobox brand and would return with aplomb in 2019.

Results

Outcome

"An extraordinary campaign executed with precision by a brilliant team. The PIPAs will return next year!"

Christian Woolfenden, Photobox CEO