PHOTOBOX

2019 Photobox Instagram Photography Awards (PIPAs)

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Client Name
PHOTOBOX
Project
2019 Photobox Instagram Photography Awards (PIPAs)
Date
07
/
01
/
19
Services
Media Relations
Influencer Marketing
Social Media
Insight
Summary

Building on the success of the inaugural awards launched in 2018, the PIPAs are a celebration of the best photography posted onto the world’s biggest social media network, Instagram, over the past 12 months. It was another bumper year for the competition receiving over 120,000 entries, generating over 100 pieces of global coverage, in addition to 2,500 backlinks with an SEO value of >£750k.

Results

Entries: 155k

Shares: 230k

YoY social exposure increase: >370%

People Reached: 1.8m

Backlinks: 2.5k 

@Photobox Insta followers >100% ↑

Awareness

Media
Number
Nationals
18
Regionals
36
Magazines
22
Online
56

Outcome

@Photobox Insta followers: >200% ↑
YoY social exposure increase: >80%
Most liked entry: >25k 

"Another cracking year for the PIPAs - congratulations once again to the team for a perfectly executed campaign that has had a significant impact on our brand awareness across the UK & France."

Christian Woolfenden, Photobox CEO